Emotion AI: Emotionomics, Neuromarketing and Mining Mind


Dr. Md. Golam Rabiul Alam (GRA)

Professor

rabiul.alam@bracu.ac.bd

Synopsis

 

Emotion AI deals with the recognition, interpretation, process, and simulation of human feelings and emotions. A human affective state can be recognized through computer vision-based facial expression recognition or by analyzing autonomic nervous system activity collected through psychophysiological signals of biosensors (e.g., EEG, PPG, EMG). There are many success stories of businesses leveraging emotion AI in marketing, customer service, healthcare, education, and gaming. The new Emotion AI research direction could be the role of emotions in effective negotiations, the harmful effects of anxiety on performance, and how advertisers can effectively capture and keep viewers' attention by evoking certain emotional responses.


Relevance of the Topic

 

The topic is relevant to computer science, computer engineering, and data science students who are enthusiasts in machine learning, deep learning, image processing, digital signal processing, and business intelligence.

 


Future Research/Scope

 

The global emotion detection and recognition market was valued at $18.8 billion in 2020 and is projected to reach $103.1 billion by 2030, growing at a CAGR of 18.7% from 2021 to 2030.


Skills Learned

 

After completion of this research, students will learn affective computing methods for business intelligence: Emotion Detection and Recognition Market by Software Tool (Facial Expression and Emotion Recognition, Gesture and Posture Recognition, Voice Recognition), by Application (Law Enforcement Surveillance and Monitoring, Entertainment and Consumer Electronics, Marketing and Advertising, Others), by Technology (Pattern Recognition Network, Machine Learning, Natural Language Processing, Others), by End User (Commercial, Entertainment, Retail, Others).

 


Relevant courses to the topic

 

  • Artificial Intelligence, Neural Networks and Deep Learning, Machine Learning, Image Processing, HCI, Data Science, and Big-data Analytics

 


Reading List

 

  • Izard CE. Emotion theory and research: Highlights, unanswered questions, and emerging issues. Annual review of psychology. 2009 Jan 10;60:1-25.
  • Padios JM. Mining the mind: emotional extraction, productivity, and predictability in the twenty-first century. Cultural studies. 2017 May 4;31(2-3):205-31.
  • Hill D. Emotionomics: Leveraging emotions for business success. Kogan Page Publishers; 2010 Oct 3.
  • Noroozi F, Corneanu CA, Kamińska D, Sapiński T, Escalera S, Anbarjafari G. Survey on emotional body gesture recognition. IEEE Transactions on affective computing. 2018 Oct 16;12(2):505-23.
  • Islam MR, Moni MA, Islam MM, Rashed-Al-Mahfuz M, Islam MS, Hasan MK, Hossain MS, Ahmad M, Uddin S, Azad A, Alyami SA. Emotion recognition from EEG signals focusing on deep learning and shallow learning techniques. IEEE Access. 2021 Jun 22;9:94601-24.
  • Emotion AI in 2022, https://research.aimultiple.com/what-is-affective-computing,  https://research.aimultiple.com/emotional-ai-examples/

 



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